Henry Ford tells us:
He had a rare faculty of expression and he used it to serve the cause of common sense in this country. Elbert Hubbard demonstrated the power of an idea when conceived by an independent mind and supported by intelligent industry. His Shop became a place of pilgrimage to men and women who were interested in handicrafts and who dreamed of a greater idealization of common life. Whether Mr. Hubbard made a permanent contribution toward that end, the event will declare, but certainly he served to keep the thought alive in his time.